Learn Online Info Marketing and Create “Assets” that Increase in Value As your Income Grows

Can you picture yourself as the owner of large quantities of land? And on your land you own a variety of commercial buildings. You have leased out each building with what is called a “triple net lease”, which means that you receive all the rental income while your tenants take care of taxes, insurance and maintenance. In addition, every 3 to 4 months you create another building, for very little cost, which quickly becomes leased and adds to your income. You are able to do this for as long as you want to, creating whatever income level satisfies you!

Sounds pretty desirable doesn’t it?
But what about the “real world”?

Virtual Estate

Instead of costly real estate, did you know that you can learn to create what some have called “Virtual Estate”? Virtual Estate is comprised of:

Web pages

Web sites

Intellectual property

Information products

These are venues for the most valuable property in the world: INFORMATION.

You can learn to provide an unlimited amount of quality product to an almost unlimited number of interested customers. “Product” can be created or obtained for a very low cost and made available to your customers as:

E-Books – growing in popularity with instant delivery
Audio Products – presented with the intimacy of the human voice, instant delivery of a portable format
Video Products – deliver a “live” experience for those who prefer the visual learning mode

You Can Learn to:

Create quality content

Present in a unique manner

Promote effectively

When you have done this, you will have created “Information Assets”. As you continue improving your methods of creating, presenting and promoting your products, your income will increase. When your products are producing an income stream, each product becomes a saleable business asset. As your income stream grows, so does the value of the assets producing your income stream: namely your products!

The greater the number of products you learn to produce, the more income streams you will enjoy!

Unless you have the unlimited land and buildings I first mentioned, you may want to find out more about creating your own “Virtual Estate”!.

For exact methodologies to produce “Information Assets” and “Virtual Estate”, checkout:
Take a FREE 12 hour video course for these and other proven concepts.

Information Marketing – Six Steps to Turning Prospects Into Customers

Writing sales letters is often frustrating for infopreneurs. Here is the easy six-step process that I use to convert prospects into customers.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Chip in Tennessee about how to write a good special report. Since this is a common question, I decided to prepare an article about this challenge to help you.

I learned a simple 5-step process to create sales materials from Dan Kennedy’s book, How to Write a Great Salesletter.

The first step to make the potential buyer aware there is a problem that needs solving. Explain the problem to them in common terms they can understand. In some cases, they may not know they have a problem and you need to alert them, as if something is going on they may not be aware of. Other times they may already be aware of their problem, such as back pain. Your first job is to make sure they know that you understand their problem and that it’ll only get worse if ignored. For instance, if you are selling a program teaching people how to loose weight, you need to explain why diets don’t work, how the yo-yo effect makes you fatter and how diets always promise you can eat the foods you enjoy but tell you otherwise once you buy their program.

Step 2 is to tell them a very generic way to solve the problem. As soon as there is a way to solve the problem, the potential buyer no longer feels the threat and tends to continue reading to find out what the point of the special report is. To keep with our diet example, you’d explain how there is a way they can loose weight and continue eating the foods they enjoy.

That is when you can hit them with Step 3. You make it clear to them that your business, company or program is the best way to solve their problem while backing it up with the information they need to know to go ahead and buy into your program. This is where you explain that your particular version of the diet is so superior to others. Too many business people start every sales conversation talking about how great their company is; however, you shouldn’t talk about it until after they accept that they have a problem to solve and they are interested in the solution you recommend.

Step 4 is to justify the price and establish that the price is reasonable. And Step 5 is to convince them that they need to buy this immediately. Anything you can use to make them know that they need to act immediately in solving this problem using your company, business or program will work.

I’ve used this formula to create all the sales in my marketing career. When you mail these out, you can either use an audio CD with the steps recorded or turn the special report into a sales letter. I suggest giving both a try and waiting to see what the reaction is and how people react to the different formats to sell the same information.

Information Marketing – Starting a Business

When you are working with limited funds, starting your info-marketing business may require financial maneuvering. I have several strategies that can help you start your business using the funds you have.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Susan in Florida about starting a new business with limited funds. Since this is a common question, I decided to prepare an article about this challenge to help you.

If funds are limited the two easiest ways to grow your business rapidly is either through an affiliate arrangement where somebody already has your customer or to figure out how to start doing this thing online where you are selling your product or service online and you’re driving traffic to your site through search engine optimization.

The first way, somebody already has an affluent customer that you want to do a joint venture with in order to provide your products or services. That way you can get your information to the customer where it has an endorsement from somebody who already has trust with them. That’s one way and probably the best way.

The second way is to figure out how to start creating your business online where you are selling your product or service and you’re driving traffic to your site through search engine optimization. Using a search engine optimizer is very cheap, and click advertising would be moderate. I would probably go online and see who else is marketing to your niche, who has assembled these people already? I would be approach those marketers in a way where, since they already have the customers you can work together in order to provide this other service to them that many of them need

When you approach other marketers about at joint venture, you don’t want to approach them saying how they can help you. You want to first approach them of how you can help them. Tell them how you can provide them with articles or information they can send out to their customers or members. You can help them with newsletters, online or offline, or maybe a CD where they interview you or teleseminar where they interview you as the expert. Now they can now provide additional information to their members that make them look better.

If you can narrowly define your market of people that are most likely to want what you have, doing a direct mail three-step funnel to them would probably be a very good strategy if the direct mail were good. The other thing is that if you send out the first wave and you get a miserable response, don’t send out the second one. So send out the second wave only if you get a decent response on the first. That way you can plan a different strategy or find out that direct mail isn’t the right link.