How to Create an Info Marketing Business Plan

Creating an info marketing business plan isn’t high on many internet entrepreneur’s to do lists. It’s an absolute necessity, however, for marketers wanting to maximize their efforts. This article should benefit anyone who has an online business, but hasn’t developed a business plan or an individual who is considering starting an online marketing business. Okay, lets get started.

Step 1: Decide Where You Want to Be in 90 Days
It all must start with this step. It’s all wrong to start a business with the goal of just making a lot of money so you can retire one day. This isn’t a measurable goal. It’s just an ambiguous dream that can’t support a strategy. Instead, create a list of goals that are more tangible (e.g. the number of products you intend to create, how many subscribers you plan to have, how much income you want to generate, etc.). These specific goals are not only measurable, they can support the strategy necessary to bring them about.

Step 2: Determine the Action Steps Required to Achieve Your Goals
This step involves the work required to see your 90 day goals become a reality. Depending on your business model, it will probably include creating your components such as a squeeze page, product(s), sales letter, download page, traffic and so on. This step is a bit challenging if you’re just starting out since it’s very difficult to measure the time required to perform all these tasks. You won’t be able to accurately determine the time required to complete these action steps until you do them yourself. There are just too many variables involved. The good news is that you’ll become more proficient and faster over time and will know how long each step takes to complete.

Step 3: Divide Your Action Steps into Daily Tasks
Once you’ve decided all the action steps required to complete your goals, then you must divide these steps into weeks, then days. If you don’t perform this step, and do a little work here and there, you most certainly won’t reach your 90 day set of goals. When you have a list of daily tasks, then all you need to do is consistently complete the work each day.

Step 4: Make Adjustments
This step involves monitoring the time required to complete each action step and make adjustments. For example, lets say that one of your daily tasks is to write and submit five articles each day. Instead of taking one hour to write all the articles, you find that it’s taking much longer, more like two hours, then you need to adjust the time you’re working day or learn to write articles faster.

Actually, you’ll become more proficient performing the action steps in your online business. Just don’t get discouraged. It takes a while to get things going. Hopefully, I’ve provided information in this article that you can understand and implement.

How to Start Your Information Marketing Business the Easy Way With Booklets

Everyone has inside information about something – information that others would pay to get their hands on. It doesn’t matter whether you’re a top executive with degrees and awards, or a stay at home mom who has never worked a day in your life. You possess valuable information that someone, somewhere would be willing to pay you for.

The Information Market Is Huge
Possibly the biggest industry boom that exists today is the information market. There isn’t a single person on the planet who doesn’t need information on a daily basis. Think about it. From the time you get up in the morning you’re on a quest for information. You need information about the weather, the traffic, and other things that are pertinent and personal to you. And, it’s that personal information – which applies to an individual’s lifestyle or current situation – on which riches are made.

Why Your Information Is Unique
Your life is made up of experiences, and those experiences give you information. That information goes into your brain and you process it, and package it up a certain way based on the outcome of your experience. Nobody else has the exact same information you do, even if they shared the same experience with you. They would process the information differently from the way you did. Therefore, your information is unique and also valuable. This is why you see so many books on the same topic. How many diet books do we really need? Well, all of them because there are so many different ways to go about dieting and a one size fits all book would never work. Each one is written from a different perspective based on the author’s experience.

Start With A Booklet And Grow From There
Once you’ve determined that your information is worth something, your next move is to create an information product. There are many different kinds of information products that you can create, but booklets are a very easy way to get started and they are also quite profitable. They retain their value very well, and people tend to keep them and tell others about them – which helps to propel your sales forward.

Another reason booklets are such a great way to break into the info-marketing biz is that you can produce them for literally nothing. How? By creating an e-booklet which can be downloaded by paying customers. E-booklets allow you to harness the internet and take advantage of all the riches it has to offer.

Of course, if e-booklets aren’t your thing, you can print hard copies of your booklets. And, if you only print copies once they are sold it won’t cost you a dime!

Booklets are also a very versatile way to enter the information market because you can always add to them. You can create both printed copies and e-booklet versions, add online audio or a cd, add other booklets, and so on to create a package. You’re business can begin very small with a single booklet, and grow from there into whatever you want your product line to be.

With a booklet, you can have an idea today and literally have a completed product by this time next week. The sooner you can get your product on the market, the sooner you can start making money. What are you waiting for?

Free Ways to Market Online

There are a lot of people that are just getting started in marketing online and need to stick with free ways to market until they can grow their business and afford the pay techniques. Some have been so successful with the free techniques that they never use the pay techniques. This is a list of several ways but there are many more:

  • YouTube – Video marketing
  • Facebook – Social marketing
  • Squidoo – Social/Video marketing
  • Twitter – Social marketing (Visit BobHowardMarketing for training video’s on Twitter)
  • Free Classifieds – Classified marketing (Craigslist,, …)
  • Meetups – (
  • EzineArticles – Article marketing (Articles just like this one to promote your site)
  • Blog – Social/Info marketing (Blogger, WordPress …) Sometimes called the Hub Site because it usually contains links to all your other sites and affiliates. This is the central point of your marketing materials.
  • MySpace – Social marketing
  • LinkedIn – Social marketing

You can learn more details of how to market using these by visiting the back office of MLMProMentor. Just visit my site and opt in the the free training. You will then be given the option to sign up for the 14-day $1 trial. There you will see videos on each of these techniques. With free techniques you need to be aware that it will take time to build up traffic. This will not happen over night but it will happened as you grow yourself and educate your self and make yourself more valuable to those you are trying to attract to your business. Don’t use the excuse that you can not afford to market online. The only one stopping you from being successful at online marketing is YOURSELF.