Info Marketing Mistake – No “Read This First” Or “Getting Started” Document Included With Product

Picture this. You’ve created a fantastic new information product in your niche. You’ve invested hundreds of hours of sweat into developing your “big box” package that consists of 12 CDs, 5 DVDs, and a 400-page manual in a three-ring binder. You’re very proud, and rightly so, of your product. It’s one impressive course.

Now, picture this. Your course arrives at the door of your customer in a clean white 14″ x 14″ x 10″ box. Your customer eagerly tears into the box and begins unpacking the massive manual and all the CDs and DVDs that make up the course. They’re thinking, “Wow, this is great. But where do I begin.” There’s so much great information in the product they simply don’t know where to start. So they toss the items back in the box with the thought that they’ll figure it out
later when they have a few more minutes.

But those few minutes never seem to arrive. Then they realize that they’re coming up on the 30-day refund window, so they haul the box down to the post office and ship it back for a refund. This is a scenario that is all too familiar to those who have been in the information marketing business for a while.

What can you do to help minimize the instances of this unpleasant scenario? The key is that you need to help your customers to consume your information. You need to tell them step by step how to go through your course in a logical manner to get the maximum value from it. Don’t leave it up to them to figure out.

You need to create some type of “Read This First” document or “Getting Started” guide that will quickly get them into your course to begin the “consumption” process. I’ve seen this “Read This First” document done in both written format (a letter or booklet) or as a PDF file burned onto a disc. My recommendation is a printed document that will be the first thing they see when they open your box.

Let’s face it; if you can’t get people started on your course, then they can’t finish it. This means the likelihood of them purchasing additional information products from you is significantly reduced. When you get them started quickly into your course, your refund rate will also be reduced. This means more money stays in YOUR pocket.

A “Read This First” or “Getting Started” document is an important part of a successful course. Be sure to include one with your next information product.

Make Money After Bankruptcy With Info Marketing – How to Find Your Hot Market

One of the worlds top information marketers, Brett Mcfall of World Internet Summit once gave me the number 1 best marketing tip ever. It is essential that before you embark on an producing an information product that you absorb this piece of information as it could be the difference between some sales and an massive wave of sales!

“DON’T THINK OF A PRODUCT THEN TRY TO SELL IT. FIND THE MARKET FIRST AND SELL THEM WHAT THEY WANT!”

Sounds like common sense right? But you would not believe the power that statement can have. If you throw a pack of hungry wolves a cabbage, they would probably give it a nibble but what if you threw them a juicy steak? They would devour it, and enjoy devouring it and the next time you have something to through them they’ll remember you’re the person with the delicious juicy steaks and therefore they’ll be ready to eat up what you’ve got. You must sell people something they want, not what you want to sell them.

If you have gone bankrupt or out of business from a certain industry that you have experience in or lost your job from an industry you are passionate about then chances are that other people are passionate about it and will want the information you have. And with the knowledge of your industry and the problems customers or piers had then you are on your way to creating your first information product.

The popular markets that people are always “hungry” to learn more about are;

  • Diet
  • Sex
  • Cars
  • Hobbies
  • Golf
  • Animals
  • Business Growth and Development
  • Marketing
  • Team building
  • Stocks
  • Personal Finances
  • Sports
  • Health & Fitness

I know you must be thinking that these markets must be sewn up buy competitors now and there is no way to break in (unless you have already came up with a revolutionary idea in which case I take that statement back!) There are many smaller subcategories that will be excellent niches to follow. People are “starving” for how- to information on an UNLIMITED number of specialty topics. For example

If you happen to be a “Golfer” you want to produce a product on how to shave 2 stokes off your golf game. That’s a topic thousands of people would potentially be interested in and may want to purchase that information! Or lets say for example that you are an expert in selling to big corporations. Do you know how many people would want to get their hands on you particular strategy and tips? Plenty.

You Must Stop Looking For The Hot Product And Start Looking For The Hot Market!

Buyers markets are also referred to as “niches” I.e. car lovers, horse lovers, D.I.Y., fitness, even dog food recipes. The niche you decide to aim at doesn’t need to be huge for you to make a great income. There just has to be some regular, dedicated searches done on the niches “keywords”.

A Keyword or a Keyphrase is the word or phases entered into a search engine in order for the search engine to index pages on websites that include the word or phrase. You need to find out what keywords are most sought after for your niche and there are some fantastic free tools on the internet that you can use to find these.

My favourite is the “Google keyword tool”. Type in a keyword or phrase and the tool will tell you exactly how many searches are done on that word, how much the “pay per click” value is, how many searches are done globally and how many are done locally, how competitive to bid one they are and it also gives you suggestions and examples of other popular keywords in that niche that may have less competition from rivals and may be more useful to you. There are others you may wish to try such as Wordtracker.com

If the niche that you decide to target is a competitive one (which unfortunately most markets either on line or of line are) then you will need to search for the keywords that have enough searches but don’t have huge CPC (Cost Per Click). This can be tricky but the great thing about this industry is that testing and tweaking is common place and its is easy to experiment with what keywords work for your site.

So the best advice I can give you is research your market. Go to forums and chat rooms on the subject. What problems do people need solutions to? What frustrates them? Can you give them what they want? If you can and you follow the next 6 steps in this blog post series then you’ve got a winning product that you can profit from greatly.

Information Products: 7 Biggest Mistakes Info Marketers Make When Creating a Product

Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they’re developed electronically, and other than time for product creation and formatting, they are pretty simple to create.

However, creating a product is NOT the first thing to do in your online business. Why? Because there is a foundation that needs to be constructed before the product creation process begins. You would never start with the roof when building a house, right? The foundation and support beams need to be in place before you can begin work on the roof. The same principle applies with information product development. Too many people develop a product without doing any of the research necessary to determine the need for their product.

Here are the 7 biggest mistakes information marketers make when creating a product:

1. Haven’t chosen a niche or a target market. Trying to sell a product to everyone will never work. It’s only when you target a specific market or a specific niche that you will find success online. It’s so much easier to market to a specific group of people or a specific industry than targeting everyone online. Pick a niche or a target market that is familiar to you, either because you’re passionate about it or because you have experience in that marketplace.

2. Failure to understand the major problems of your target market. What keeps your target market awake at night, either in fear or in joy? By getting a handle on the problems and interests of your target market, you get a much better understanding of what will cause them to buy. Typically, consumers are triggered by three emotions to make a purchase. Will your product save them time, money, or effort? If so, you’re headed in the right direction.

3. Have no traffic to your site. Just because you put up a web site doesn’t mean that visitors will show up en masse. You must have a traffic generation plan in place to ensure that people see what you are offering. How do you generate traffic? With your ezine, blog, article marketing, podcasting, video, radio show, strategic alliances, hosting teleclasses or webinars… and that’s only the tip of the marketing list. People won’t magically find your site — you have to create a strategy to drive them there.

4. Have no list and no email marketing system. The money is really in the list, provided the list contains members of your target market. When you engage in the traffic generation strategies described above, be sure that you have a way to capture your visitor’s contact info, thus creating your email marketing list. If you capture their mailing address as well, you can take your marketing offline to direct mail.

5. Lack of relationship with your list. People buy from those whom they like, know and trust, whether they’re doing business online or off. However, when you’re online, you don’t have the ability to get to know someone face-to-face at networking or association meetings. So, you have to create that relationship virtually. Put your headshot in your blog and ezine header. Write great content about your specialty in a conversational tone. Share what’s going on in your life in your ezine or on social networking sites. Be helpful and answer questions on industry discussion forums. Visit industry blogs and post relevant comments.

6. Inability to purchase what you’re selling. The worst thing you can do when you’re selling something online is to make it difficult for people to purchase from you. The cleanest and easiest way to make purchasing easy is to get a merchant account and a shopping cart system. You can use Paypal as your payment system, but you have to ensure that it is set up properly so that your customer is able to immediately access the info product she has purchased.

7. Lack of research on competitive products. I think it’s always helpful to research what your competitors are offering and the price points at which the products are being offered. This information can help you determine the market saturation for this info as well as give you pricing guidelines. In fact, you may discover a superior product that already exists, and instead of reinventing the wheel, you decide to become an affiliate marketer for that product rather than try and create it on your own.

Bonus tip: Lack of content. The #1 reason that info marketers don’t create products is because they lack content. When faced with the task of creating a product from scratch, the entire project becomes overwhelming and it falls through the cracks. However, if you’re in the habit of regularly creating new content via the articles you write for your ezine and the posts you submit to your blog, in just a few months you have enough content to easily begin repurposing into products.

Make sure your foundation is solid before proceeding with product creation. By creating a solid foundation first, you have just enhanced your possibility of success by a factor of 10.